How We Helped This Black-Owned Sign Company Generate Over $30K in Leads & Book $15K in Jobs in Just 60 Days

Results

$36.1K

Worth In Leads In 1st Week

$34.12

Cost Per Lead

$15K

Booked Jobs in 60 Days

Client Overview

10X Sign Company is a commercial signage provider in New York, specializing in commercial sign services in NYC & Long Island.

While they had a strong reputation in the industry, they struggled with lead generation and conversions.

Despite working with a previous marketing agency running Google Ads, they weren’t seeing real business results, just vanity metric like clicks and impressions. No actual leads were converting into paying customers. In early 2025, they turned to us to take over their marketing and solve their lead generation problem.

Problem

Despite working with a previous marketing agency running Google Ads, they weren’t seeing real business results, just vanity metric like clicks and impressions. No actual leads were converting into paying customers. Additionally, there was no system in place to track leads making it difficult to know: who the leads were, when they opted in, and where they were in the sales process. In early 2025, they turned to us to take over their marketing and solve their lead generation problem.

Key Problems They Faced:

Their previous agency focused on clicks but wasn’t delivering leads or conversions.

No proper segmentation all traffic was going to the homepage, rather than service-specific landing pages.

No follow-up system, leads weren’t being properly tracked or engaged properly.

Wasted ad spend, their budget was not being optimized to drive high-intent customers.

10X Sign Company needed a real lead generation strategy that would bring in high-ticket clients ready to book.

Our Solution: A 3-Step Google Ads & Automation Strategy

Step 1: Precision Targeting with Keyword Research & Ad Restructuring

Precision Targeting: We conducted deep market research to identify the best keywords that potential customers were using when searching for 5 of their high ticket services, such as awnings, monuments signs, and channel-letter signs. Instead of broad targeting, we focused on high-intent, purchase-ready searches.

Optimized Landing Experience: One of the biggest issues with the previous agency was that all traffic went to the homepage, making it difficult for leads to convert. We structured the campaign to direct potential clients to more relevant and conversion-optimized pages based on what they were searching for. This helped to better quality score with Google ads, and increase more qualified leads filling out the forms.

Part 2: Improved Lead Management & Engagement

Complete Lead Visibility: We built a custom CRM system that allowed 10X Sign Company to track every lead from the moment they opted in. This provided full visibility into the sales pipeline and eliminated lost opportunities.

Automated Follow-Ups: We implemented a system to ensure contacted quickly, maximizing the chances of conversion. We also built a system for client to be a

Segmentation Strategy: Leads were streamlined based on their needs, improving efficiency in communication. With clear tracking, the client could see exactly where each lead was in the process, helping them prioritize follow-ups and close deals.

Results

The improved strategy delivered measurable business growth in just 60 days:

Lead Generation: Over $30K in high-ticket leads generated within the first two months.
Cost Per Lead: $34.12
Booked Jobs: Secured $15K in booked revenue from high-quality leads
$500/month ad spend = 15X ROAS within 2 months