How we doubled Leads and decreased cost per conversion by 45% for this Google Ads Campaign in 30 days.

Client Overview

King's Hydro Detailing is a black-owned auto detailing company with a brick & mortar location in NY. They've been a client of ours for over 3 years. We have been running Meta ads but recently restarted Google ads for them around March this year.

Problem

Client loved Google ads, as the data showed these customers had a higher intent, and were higher converting into sales. So he decided he was ready to scale the Google ads, but as we scaled we noticed conversions weren't increasing and cost of conversion going up, and he wanted to show up more on the top of Google searches with ads.

Our Solution

We noticed a poor quality score for some keywords we were aiming for, so we did a fresh update to his landing page to include more short & long-term keywords, and increase the overall user experience. This resulted in a 45% increase in conversions and a 45% decrease in average cost per conversion for the next month. As a result our client saw at least $7K in additional sales (that were tracked) just from the leads generated on only $1500 ad spend on the month between both Meta & Google Ads.

(Description: A screen shot of client pipeline from our CRM software, allowing them to track their leads and sales throughout the customer journey from initial lead contact to sale.)

Our Process

We’re more than a marketing agency, we’re a growth partner. We strategically generate, qualify, and nurture leads, guiding them through the customer journey to drive real results: more sales. Our automated campaigns keep ‘hot’ leads engaged, ensuring no opportunity slips through the cracks."