How We Helped This Black-Owned Auto styling Shop Generate Over $10K in Leads & Book $1.5K in Jobs In Their First 7 Days

Results

$10.5K

Worth In Leads In 1st Week

$9.33

Cost Per Lead

1,070%

Return On Investment

(1st 7 Days)

Client Overview

Print Coat Wrap It is a premium auto-styling shop in New York, specializing in paint protection film (PPF), vinyl wraps, and custom vehicle styling. Known for their creative designs, meticulous craftsmanship, and high-end services, the shop has built a solid reputation among car enthusiasts and luxury vehicle owners.

However, despite their strong expertise, they faced a challenge that many auto businesses encounter seasonal slowdowns.

Problem

Unlike many businesses in high-traffic areas, their shop doesn’t get much walk-in traffic, meaning they rely heavily on word-of-mouth and social media to bring in new customers.

As the winter season hit, demand slowed down, and Print Coat Wrap It found itself struggling to generate leads consistently. That’s when BJ, the owner, decided to reach out to us.

""Where my shop is, it’s not a lot of pass-through traffic. So we rely heavily on social media and word-of-mouth… but I wasn’t seeing enough new customers coming in."

-Barry Johnson, Owner

Our Solution: A Strategic Facebook Ads & CRM Automation Approach

Part 1: Facebook Ads Lead Generation

Targeted Ad Campaigns: We developed and launched targeted Facebook and Instagram ad campaigns with a $300 budget per month, aimed at reaching potential customers interested in PPF services within a 10-15 mile radius.

Creative Strategy: The ads featured high-quality visuals showcasing the benefits of PPF, coupled with compelling offers to create urgency and encourage immediate action.

Part 2: Implementing Automated Follow-Up Systems

CRM Integration: Research shows that responding within 5 minutes increases the likelihood of qualifying a lead by 21 times, whereas waiting 30 minutes or more can result in an 80% drop in conversions. We integrated an automated CRM system that sent instant follow-up texts & emails to engage the lead as quickly as possible and nurture into paying customer. Through this CRM software the client was able to immediately follow up with leads, track leads, see where they were in the process, and easily follow up with them through phone, text, and email, and even book them for appointments.

Engagement Strategy: The system sent timely reminders and follow-ups, keeping leads engaged and increasing the likelihood of conversion.

Part 2: Implementing Automated Follow-Up Systems

Lead Generation: Over $10K in high-ticket leads generated within the first week.
Cost Per Lead: $9.33
Booked Jobs: Secured $1.5K in booked jobs within the first 7 days.
ROAS: 11:1 return on ad spend in first 7 das=ys, meaning for every dollar spent, $11 was generated in lead value.

Listen To Their Testimonial

" So far, it's been excellent. I've been getting a lot of new leads. I think it was during the somewhat slower season in in the winter time that I decided to sign on and start working with, Donnell. And, basically, I saw a lot of growth in the leads coming in the door. Where my shop is, it's not a lot of, you know, pass through traffic. So we rely heavily on, you know, social media and and word-of-mouth and things like that. And I definitely saw a lot more growth with this man right here."